Climate-smart advertising

In our ongoing advertising campaign, we calculated that if an illuminated sign was always equipped with a movement detector, it would be possible to save 1,066 kWh per year.

If an illuminated sign is lit up when there is no one to see it, does it still consume energy? Yes, unfortunately. The lights of the city can be beautiful from above, but at what cost? In our advertising campaign we wanted to shed light the fact that much of our urban lighting is blazing away to no avail.

With a simple installation we could make sure that the message was only displayed when someone was around. With some rough estimation we calculated that it would be possible to save 1,066 kWh every year. From just one illuminated sign!